Social media automation
Facebook & Instagram Comment Auto-Reply
Ads and posts bring hundreds of 'price?' and 'details please' comments. AI auto-reply answers every comment in seconds, moves the conversation to DM and saves the lead.
The problem
Unanswered comments are wasted ad spend
When you run ads or a post takes off, the comments arrive faster than anyone can reply. 'Price?', 'Location?', 'Is this available?', 'DM me'. People who comment are showing interest at that moment, and every hour without a reply lowers the chance they buy.
Replying by hand is slow and inconsistent. Some comments are missed, some get short answers, and the team spends hours copying the same message. Meanwhile real questions and complaints get buried.
Generic auto-reply tools often post the same robotic line under every comment, which looks spammy and does not move anyone toward buying.
The solution
Smart replies in public, real conversations in private
We build an AI workflow connected to your Facebook Page and Instagram business account through Meta's official API. When someone comments, the AI reads it, posts a short, relevant public reply and sends a private message with the details they asked for.
The DM conversation can answer follow-up questions, share prices you publish, book appointments and collect contact details. Leads go into your CRM or sheet, and negative comments or complaints are flagged for a person instead of being auto-answered.
Replies to every comment
Each comment gets a fitting, varied reply within seconds, not one copy-pasted line.
Private DM follow-up
Interested commenters receive details in a private message where the sale actually happens.
Answers real questions
Price, location, availability and booking questions answered from your information.
Lead capture
Names and contact details from DMs are saved to your CRM or Google Sheets.
Complaint detection
Negative or sensitive comments are flagged for your team, not answered by AI.
Works on ads and organic posts
Covers boosted posts, ad comments and normal posts on Facebook and Instagram.
How it works
From first message to live system
- 01
Connect your accounts
We connect your Facebook Page and Instagram business account with the right permissions.
- 02
Write your reply rules
Your tone, what to share publicly, what to send in DM and what to escalate.
- 03
Test on a live post
We test with real comments and tune the replies until they feel natural.
- 04
Run and monitor
The workflow runs 24/7 and you get a summary of comments, DMs and leads.
See it working
Try the live demo
No sign-up. Synthetic sample data only.
Who this is for
- Businesses running Facebook and Instagram ads
- Clinics, gyms and fitness studios
- E-commerce and retail pages
- Real estate, education and service businesses
Tools we use
FAQ
Frequently asked questions
Is auto-replying to comments allowed by Facebook?
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Yes, when it is done through Meta's official API with your Page's permission, which is how we build it. We avoid spammy behaviour such as identical replies on every comment.
Does it work on Instagram too?
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Yes, for Instagram business or creator accounts connected to a Facebook Page.
Will it reply to negative comments?
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By default, no. Complaints and sensitive comments are flagged for a person so your team can respond properly.
Can it reply in other languages?
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Yes. It can reply in the language the comment was written in, including Urdu, Arabic and English.
Can it work on comments on my ads?
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Yes, comments on ads and boosted posts are included, as long as they are on a Page you own.
How much does it cost?
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Usually a setup fee plus a small monthly running cost depending on comment volume. Tell us about your pages and we will send a fixed quote.
Want this for your business?
Tell us how you work today. You get a clear plan and a fixed quote, with no obligation.